Armes founder and president of Phyto Technologies, Inc., a.k.a.
Dr. Phyto, has spent the past two decades conducting research into just
what makes a good natural medicine, how it should be produced from plants
and other natural substances, what makes its various ingredients
synergistic, and how it can be delivered, absorbed, and assimilated into
Dedicated to quality, understanding, and the pursuit of products which
actually work and therefore have real value (as opposed to marketing hype
and trend milking), Charles' efforts have been paying off. The
company has six exceptional product lines in production. Additionally,
the core of technologies which the company has now developed, are
producing fertile ideas and viable new products, many of which are soon to
Charles sees his leadership role as a function of ensuring that action
is true to core values and vision of Phyto Technologies, and that
challenge is answered within that framework.
The core values:
Integrity: What this means to us is that we will always
represent what we make, our technology, or our services truthfully and
openly. We have no interest in selling one thing, and delivering another.
If you want the best, that's what gives us the most pleasure to make. If
you want something less than tops (for market position or because the
'best' just prices you out of the market) then we will deliver a product
designed that way and explain exactly where it stands. We have no interest
in making cheep. There are plenty of companies that can deliver that if
that's what you want. It's no fun for us. Likewise, the product design
cycle isn't rushed. We do not 'pop' products out overnight. Thoroughness
is gold because it insures that not only the products work, but that there
are zero to minimal unforeseen problems to 'pop-up' later after the
product is in the marketplace. Also, we don't have loose lips. Your
products are not discussed with outsiders for any reason. Confidentiality
is the golden rule. Likewise, our own internal science, which is often
discussed with the client so that they can make informed decisions, are
expected to be treated with similar respect and confidentiality, and an
agreement of such will be required.
Innovation: What this means to us is twofold. First, that the
product design cycle includes either answering a new customer need or
bringing a new and exciting aspect into the product's design. We believe
that any product can be improved, and considering our approach using
research and the scientific method, see no reason to include product
development that doesn't encompass some new and exciting aspect for the
product. Second, innovation needs to be conveyed to the ultimate customer,
the consumer. Therefore, we expect to work closely with your marketing and
advertising teams to ensure that maximum return (customer satisfaction and
sales volume) is achieved for the innovation provided. Be expected to
clearly discuss the goals and features of any product's design cycle. We
cannot proceed without clear communication.
Partnering: Your success is our success. We are primarily a
research and development company. As such, we have little marketing, especially
to the consumer. Therefore, your success in marketing is essential to our
return on investment, even considering up-front engineering fees for
development which almost always pay for time and materials with little or
no net profits. Our profits are tied to your profits from sales
volume. Start-up costs need to be distributed. Most always, there
will need to be up-front monies to start production unless some alternate
arrangement is made. The tighter the margin we are expected to work on,
the higher the percentage of up-front material costs will need to be
provided. We are not into banking. We intend to be the best thing to
happen to a marketing company.
We see our vision as an extension of our core values into the future.
We want to become renowned for these values, and thus, provide us with a
reputation that is marketable into a group of clients whose own values are
compatible with ours. When this is so, all that is left is to handle the challenges.
The core values then become a sort of voice to keep us on the same page.
Likewise, your vision for the future should be copasetic with our extended
core values. We want to know how your see your products lining up and
positioned into the future. Comparing each of our future visions is an
excellent way to predict our co-success as partners into the future.
Here are a couple of recent examples of our "Core Values"
put into action:
An example is the new Creatine-Chelate with Minerals sports formulation for strength,
energy and overall health. This product utilizes the new "Chelated" Creatine
which doesn't break down in the stomach acid (90% of regular creatine can
break down into useless creatinine in stomach acid). "Other
manufacturers who have started using the patented creatine chelate
(chelated with magnesium), are only providing a
small portion of the chelate (because it's more expensive), and the rest as conventional creatine
monohydrate." "They get a name claim, but their customers don't
get much more than before." Creatine, as you may know, supplies
phosphates to regenerate ATP molecules, also known as the energy currency
of the body. Creatine can increase endurance and help make you stronger.
The magnesium is essential to both the creation and utilization of
creatine, and in hundreds of other reactions. What's more, is that
Creatine-Chelate besides containing magnesium, comes with all the rest of
the macro-minerals in chelated form and in balance with the magnesium. We
add them because, ALL the minerals need to be there "in balance"
if we are to get the highest benefit. Actually, minerals are more
important than many realize. For instance, most chemical reactions in your
body take place via enzymes which are special assisting proteins. At the
heart of most of these enzymes, are minerals. They are essentially the
"spark plug" of the enzyme. Also, the minerals (as electrolytes)
are necessary for the electric charges that take place in all of our
"electro-chemical" body. No charge carriers (no electricity) and
the cell grinds to a halt. So minerals are of utmost importance and
equally as important as vitamins. In this light, it just doesn't make
sense to build a chelated-creatine, and not include the rest of the
Another product is Phyto-LEAN, a non-stimulant super nutrient weight
loss supplement. "What we did was look at every nutraceutical, herb,
vitamin, and enzyme that had clinical evidence for effecting weight loss,
combined them with knowledge of the endocrine system and the Krebs cycle,
and put them into a pill (actually 3 pills per dose because we couldn't
fit them all into one pill)." "If you don't lose weight with
this supplement, you won't with any other pill either." Of course, "You
must change your diet and exercise with or without any pill, cause that's
the way it works." "There is no miracle pill." "This
is another way that we are different. We will tell you the truth, and it
only improves our credibility. This product has a very low return rate and
higher re-order rate as compared to other weight loss products.
Many other innovative products are in development, but we cannot
discuss them on a public web page.
Thank you for your patronage and stay tuned for exciting
developments and products. If you would like to be informed of these
new products when they become available, please join our news letter, and
check the box for new product notifications. click
here. If you are in search of your own next new
and exciting product, please give us a call. We will put our core values
to work for you.